Article summary example Essay Example for Free

Article summary example Essay Will Rasmussen in the article â€Å"Egypt fights to stem rapid population growth, writes about Egypt’s dilemma of trying to stop a vastly growing population. Egypts population doubled since President Hosni Mubarak took office in 1981 and it’s likely to double to 160 million by 2050. The nation’s growth has been quite high, in recent years the fertility rate is about 3.1 children per woman in contrast to the United States’ 2.1. Most of the country’s 82 million people compressed in urban areas near the Nile River where some districts host 41k people per square kilometer in comparison to the city of Manhattan that holds 27k people per square kilometer. The state’s officials are having a difficult time trying to find solution to the so called â€Å"pressing problem† as journalist and former member of parliament states The population explosion is a crisis the government doesnt know how to handle. President Mubarak spoke once in a government sponsored conference about the population increase saying, cutting the population growth was urgent. However, Mubarak doesnt mention an exact number of children on the other hand the government prefers a family of two. The countrys urgent problem presents many concerns, one of which is the economy. The nations financial system is frail as estimated recently to be 7 percent and unfortunately has not been steady enough to construct a middle class. Such economy cant support a large population whose one fifth is living on less than a 1$ a day. Additionally, Egypt does not processes many resources as it depends heavily on the water from the Nile and imported goods. Many are concerned about the general welfare of the people as Magued Osman, chairman of the cabinets Information and Decision Support Center states The consequences are areal deterioration in the quality of life and in agriculture land per person. Furthermore, the government has tried to use incentives to modify the nations behavior. A few measures taken to restrict large families maternity benefits that sparked protests. Egypt is not going to legalize abortion which helped Tunisia bring down fertility rate and vasectomy is  barely heard of in the state . Egypt being a predominantly Muslim country, and generally the religion allows contraception. However many Egyptian people oppose the idea of limiting the number of kids to a family. A few believe having a large family is a source of economic strength. Others deem it not for the states or government to decide on such a matter as they say it is up to the creator. Work Cited Rasmussen, Will. Egypt Fights to Stem Rapid Population Growth. The New York Times.The New York Times., n.d. Web. 2 Nov. 2012. .

Higher education in Canada Essay Example for Free

Higher education in Canada Essay Education, if looked at beyond its conventional boundaries, forms the very essence of all our actions. What we do is what we know and have learned, either through instructions or through observation and assimilation. When we are not making an effort to learn, our mind is always processing new information or trying to analyze the similarities as well as the tiny nuances within the context which makes the topic stand out or seem different. If that is the case then the mind definitely holds the potential to learn more, however, it is us who stop ourselves from expanding the horizons of our knowledge with self-doubt or other social, emotional, or economic constraints. While most feel that education is a necessity, they tend to use it as a tool for reaching a specific target or personal mark, after which there is no further need to seek greater education. Nonetheless, the importance of education in society is indispensable and cohering, which is why society and knowledge cannot be ever separated into two distinct entities. Let us find out more about the role of education in society and how it affects our lives. Receiving a good education helps empower you, thus making you strong enough to look after yourself in any given situation. It keeps you aware of your given surrounding as well as the rules and regulations of the society youre living in. Its only through knowledge that you can be able to question authority for its negligence or discrepancies. It is only then that you can avail your rights as a citizen and seek improvement in the structural functioning of governance and economy. Its only when a citizen is aware about the policies of its government can he be able to support or protest the change. As a whole, people can bring about development only when they know where improvement is necessary for the greater good of mankind. Education helps you understand yourself better, it helps you realize your potential and qualities as a human being. It helps you to tap into latent talent, so that you may be able to sharpen your skills. Another importance of education is that it helps you gain sufficient academic qualification so that you are able to get suitable employment at a later stage. A decent employment would be combined with hard-earned remuneration or salary through which you can look after your personal expenses. While you earn for yourself, you gradually begin to realize the true worth of money and how hard it is to earn it. You realize the significance of saving for a rainy day and for unforeseeable contingencies. There also comes a phase when the amount you are earning presently will seem inadequate because your aspirations and expectations from yourself would have grown considerably. After this, you will want to change jobs so as to have a higher profile. However, here is when you need to be prepared. A promotion of this figure can occur in two given situations, which are, that either you have the necessary higher academic qualification or a college degree which allows you a safe passage, or that you have amassed enough practical experience which allows you to be a suitable candidate for the employment you seek. This is why college education is very important after high school and must not be taken for granted. When faced with the option of choosing between a highly qualified candidate and a not so educated candidate, the employers will most probably go in for the qualified person. The reason being that, a qualified candidate will not require much investment of the employers time and money. The organization need not teach him or her the tricks of the trade, or the various ways of functioning and performing the tasks of the workplace. On the contrary, a novice / amateur applicant would need to be taught everything from scratch, which many employers are usually not willing to do. The same applies for people who seek higher education and get advanced diplomas while working. These people are continuously improving their profile and their knowledge base so as to go higher up on the competitive ladder. Those who have amassed enough education, steer the path of development and progress for their country. It is these individuals who go ahead and become teachers, scientists, inventors, welfare activists, soldiers, and politicians who work together to form the very backbone of the society. Without this pool of intellect, the economic and social framework would crumple and fall, paving its way for anarchy, degradation, and violence. While this intricate balance of growth is maintained, there will be a continuous rise in progress in all quarters of life, whether that be personal growth, or development of the nation as an entity. This progress has a very important role to play for the coming generations, which will reap the benefits of our hard work, as they develop it further. At the same time, the negative impact of our actions shall have its collateral damage on the coming generation as well. Which is why we must be exceptionally prudent about the decisions we make and the actions we take in the present. This is when you will decide to become a self-employed individual, who would like to watch his / her own ideas take realistic form. You would prefer being the one offering job opportunities to others and aid in providing income to them. At this stage of entrepreneurship, you may use your own expertise as well as that of other trained and skilled associates. As a team, you will find your business or venture expanding and yielding good results. You may even gain the confidence and insight, which will help you diversify and spread your expertise into other business arenas, which were previously unknown to you, or you were unsure about. This ability, comes with experience and knowledge amassed over the years. Education and studying regularly, gives people of all age groups something substantial and challenging to do. It helps them think and use their idle hours, doing something productive and worthwhile. Education need not be purely academic and may include reading for leisure or as a passion for literature, philosophy, art, politics, economics, or even scientific research. There is no limit, to all that you can teach yourself, only if you take the interest to learn and grow as an individual. However, those who treat knowledge as trash, eventually find themselves getting absorbed with thoughts of violence, and jealously against those who are better off than themselves. It is people such as these who turn towards drug addiction, unnecessary rebellion, crime, and plain inactivity. Such people lack the self-esteem, that a good education often provides to its followers. Education is an important factor inside mankind’s existence. Youngsters who want to always be Educate will offer a greater impending for the kids or maybe their own around close relatives in addition to nations. Using improved Education, numerous other areas are generally favorably damaged. In other words, education gets the power to produce the earth a greater location. Knowledge implies you could receive a greater handing over method, that can implies you could be more in financial terms guaranteed. Advises people how to deal with liability, Will give you giving her a very means to contemplate without help as well as back-up your battles. Shows someone to extra on the acquaintances allowing you to find as well as data wide variety and different factors relating to perspective. Assists you to recognize your prospective, that can implies you could permit you to eventually carry out higher than everyone believed you could potentially carry out before. Education starts with preschool and end up receiving excellent stage may be operations, medical professional, electrical engineer, builder, attorney at law and many other. Within reasonably competitive life group of friends also to preserve common leaving its required to get these levels. Due to the fact this will make a decision the future and can assists to offer the Vision imagine anyone. Education and learning will be a sort of common competition established by culture, its obligatory for all to be able to get involved as well as gain the particular competition. Due to the fact With out having formal study as well as levels humans usually are not whole throughout today’s world. Education the only real instrument which will keep updating those on a regular basis and yes it aids to visit to your next label within lifestyle. Knowledge enables folks work better and can build opportunities with regard to maintainable as well as practical monetary progress now as well as time. Understanding inspires presence, excellent federal, equilibrium as well as enables challenge towards graft as well as offender motion. Education is essential for everyone. It is the level of education that helps people earn respect and recognition. In my opinion, it is indispensable part of life both personally and socially. However, the unequal standard of education is still a major problem that needs to be solved. The importance of education is undeniable for every single person. It goes without saying that education has a positve effect on human life. All people need to study. Only with the advent of education can people gain knowledge and enlarge their view over the world. For example, learning by watching TV or reading books gives people a huge amount of information about anything they are interested in such as mathematics, current news, exchange rates, other countries cultures and so on. Apparently, people may become more useful and civilzed if better educated. In areas where residents are not able to receive an appropriate education, life cannot be as thriving and properous as locations where there is a high standard for education. Conclusion Education is absolutely beneficial for society on the whole. It is a life-long process to each person that need to be reinforced throughout life.

Benchmarking With Costa Coffee And Caffe Nero Marketing Essay

Benchmarking With Costa Coffee And Caffe Nero Marketing Essay The organisation chosen for the report is Starbucks Corp. and the report would compare it with two similar companies, one being Costa Coffee and the other being Caffà © Nero. The report would highlight the frameworks underpinning the competitive position of Starbucks and also would identify and asses the economic and the competitive position of the firm. A financial model using appropriate ratio analysis would also be presented in a spreadsheet format identifying the industry trends and their impact on the performance of Starbucks vis-à  -vis Costa Coffee and Caffà © Nero. Both quantitative and qualitative data would be made available so as to provide an insight into Starbucks sustainable performance and prospects. Analysis of Starbucks operational, financial, organisational and marketing capabilities would be made available through application of PESTEL analysis, Porters 5 forces model, the Ansoff Matrix and the BCG Matrix. The report would also discuss the issues, the problems, the opportunities and the options available to Starbucks for future business growth, followed by conclusions to draw together all the variables identified. Recommendations would be provided for the company highlighting the direction it needs to take to ensure business profitability with comments on the suitability, acceptability and the feasibility of the options made available. INTRODUCTION The Starbucks Company was founded in Seattle in 1971 by Gordon Bowker, Jerry Baldwin and Zev Seigel with a vision to educate American consumers about the fine coffee drinking experience. In 1987 Howard Schultz took over the Starbucks Group. Starbucks is the number one in the industry, with more than 12,000 shops in more than 35 countries. Just within a couple of years they grew from a small coffee business house to a multi-million dollar player in the coffee industry by buying the best coffee available and providing the people with an unmatched store experience. Freshly brewed coffee is the main product offered by Starbucks along with other drinks which include cold and hot teas, cakes and pastries. The Starbucks coffee comes in a many varieties each possessing a different taste, aroma and flavour. INDUSTRY TRENDS AND MARKET ANALYSIS The market right now for gourmet coffee business is hot. All the multi-national fast food chains and street-corner shops want in on the boom. Many big companies are focused on the supply of specialty branded coffees and the economic stage is heating up. Specialty coffee industry is one of the fastest growing financial services globally. Growth in the coffee industry is continuously peaking, with many new overseas companies entering the market using policies offering exclusive perks and special discounts, despite the questionable quality of the coffee being used to increase the market share. A notable trend seen is that often a significant increase in sales occurs every time a cafà © starts to use branded consumables. The consensus is that these coffee drinks would be a long-term trend, with focus on elevating the customers taste for a product that they are familiar with and then leading them to the coffee stores to buy it. Many companies are also tinkering with expanding the food menus as well including an in-store display of sandwiches, fresh baked goods and many confectionary items. The newest trend is the drive-thru coffee stores. Starbucks has many such stores, all of which are seeing continual growth and long lines. Another trend includes customer requests for organic coffees, which has encouraged retailers to move towards the beans growing environment. The array of products offered has never been as wide, as retailers are adding more flavours to whole beans and creating variations to the basics of espresso and steamed milk. The clever retailers have added iced tea concoctions and coffee shakes to their menus to outdo competitors. Most specialty retailers now also retail whole beans and many such stores have added coffee grinders, espresso machines and other brewing supplies for add on sales. STARBUCKS ANALYSIS This part of the report would analyse the working of the business by application of PESTEL analysis, Porter 5 forces and the BCG Matrix. PESTEL Analysis POLITICAL Taxation policy High taxes levied on farmers in the bean producing countries, would consequently increase the rate at which Starbuck would buy the coffee beans and any such fluctuations in the taxation policy would certainly be passed on to the consumer, who now would have to purchase the end item at a higher price. International trade regulations and tariffs Trade issues would affect Starbucks directly when exporting and importing goods. When the government of the trading country imposes a tariff it would not only result in an efficiency loss for Starbucks but also such large income transfers can become inconsistent with equity. This extra charge would have to be borne by the consumers. Government stability A change in government policies has a direct impact on the taxation and legislation framework. Also the countries in political turmoil or civil war should be considered with great caution when considering probable market ventures. Employment law Reduction in the licensing and permit costs in coffee bean producing countries would consequently lower production costs for the farmers and any such saving would subsequently pass on to Starbucks when purchasing the raw materials and finally to the customers. ECONOMIC Interest rates High interest rates would mean putting off the investment and expansion plans of Starbucks, which would result in fewer earnings for the firm. Low interest rates should have the opposite effect. Economic Growth In periods of negative growth, the consumer incomes would fall leaving less disposable income thus impacting sales for Starbucks. Inflation rates Business costs will rise in times of inflation which would ultimately have to be borne by the consumer. Competitors pricing Competitive pricing from competitors would impact Starbucks pricing that would drive down the profit margin as they try to maintain their market share. Exchange rates If the currency value falls in a bean supplying country, Starbucks would get more for the same price, when importing the goods. This saving would be passed to the end consumer. SOCIAL Population demographics Identification of the target population at which Starbuck needs to aim their products is a significant factor in the business operations. The marketing campaign undertaken would focus accordingly. Coffee is a luxury product in some ways, so the people with the most amount of disposable income should be targeted. Working Population A large number of workers in big cities now go out for lunch and meals. Starbucks can cash this to their advantage by promoting the shop as a place where people can eat and meet, boosting the sales. TECHNOLOGICAL IT development Starbucks launched its first-generation e-commerce website in 1998. As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyse site data, and deliver new features to the market in the shortest time possible. New materials and processes Technology developments in coffee making machines and the computer systems that Starbucks use to operate their cash registers would enable the staff to work swiftly and efficiently. This results in customers being served quickly thus creating potential for serving more people in the day. Rate of technological change Technology is advancing at an astounding rate. Starbucks will need to invest majorly just to stand their ground in the always expanding and developing market, and also to try to stay ahead of competitors. ENVIRONMENTAL Pollution problems Starbucks customers create a lot of waste by disposing off the cup and the contents incorrectly. The material for the cup should be carefully selected to make it as biologically degradable as possible. Planning permissions Planning permission may not be granted to Starbucks if the construction would harm the environment. The land may be protected. Environmental pressure groups Starbucks should be aware of the influential and physical power of groups such as Greenpeace and Friends of the Earth. Any violation of animal or environmental rights by a company is usually followed by a swift and attention-drawing protest from one of the groups. Brand image and customer bases are often irreconcilably tarnished due to the actions of these groups. LEGAL Trade and product restrictions Starbucks need to follow the trade laws of the countries where they have established businesses. They must ensure that they are not in violation of any local laws. Some countries impose a tariff that has to be paid accordingly when importing or exporting goods and this must be taken into account as well. Employment laws Each country has different employment laws, like limiting the number of hours a person can work per week, varying levels of minimum wage etc. Starbucks should be aware of such factors when considering business expansion. Health and Safety regulations By not maintaining high standards they would be liable for damages if found in violation as it is a legal requirement for them to enable that their staff and customers are safe when they are in their stores. PORTER 5 FORCES ANALYSIS New Entrants MID Buyer Power MID Supplier Power LOW Competitive Rivalry LOW Substitution Threat LOW 1. COMPETITIVE RIVALRY (Low) Starbucks is the leader in retailing and roasting of specialty coffee in the world. Major competitors include Costa coffee, Caffà © Nero, Seattles Best Coffee and secondary coffee providers such as McDonalds, Burger King and Dunkin Donuts. The competition is nowhere near to Starbucks volume of operations and sales. Consumption of coffee is not dependent on the price of the product but also on the differentiation between each product and several value adding variables such as the quality of customer services, brand, brand recognition and image of the company. Hence, Starbucks is not majorly sensitive to movements of other firms in this segment. 2. THREAT OF NEW ENTRANTS (Mid) Starbuck is the world leader in its industry and has controlled access to distribution channels. Starbucks have extreme control over such distribution channels because of setting strict guidelines for the suppliers to follow. Starbucks is also constantly innovating and showing strong product differentiation to hamper the possibility of new entrants. However, the entry barrier for the industry is relatively low and any big firm where funding is not a problem, can be a potential entrant. Some of the more current and on-going threats of new entrants are Burger King, McDonalds and Dunkin Donuts which can become a major problem in the near future. 3. BARGAINING POWER OF BUYERS (Mid) A big threat to Starbucks is the absence of switching costs in the speciality coffee industry, customers face no switching costs in switching from Starbucks to Costa Coffee or Caffà © Nero for a cup of coffee. Also a threat to Starbucks is the ability of customers to brew their own coffee. Starbucks tries to counter this threat by offering the Preferred Office Coffee Providers and also provides directions for making a perfect cup of Starbucks coffee at home, that perfect cup of course includes all ingredients which have to be purchased from Starbucks Also with new entrants and competitors such as McDonalds who claim to offer premium roast coffee of reasonable quality for lower price, thus giving the customers some bargaining power. 4. BARGAINING POWER OF SUPPLIERS (Low) Central and South America produce coffee which is the second largest traded commodity in the world and Starbucks depends upon outside brokers and a mutually direct contact with exporters for supply of premium coffee beans. The quality of coffee beans sought by Starbucks is very high, proving to be a potential threat to the company. Only suppliers which meet Starbucks coffee standards are able to supply to the giant company. The supplying industry only has few firms which can deliver the quality giving them considerable bargaining powers. However, Starbucks counters this due to its massive size and being the primary buyer and also because of the importance of Starbucks business to any individual supplier as it would account for a large percentage of the total suppliers sales, thus reducing the bargaining power of suppliers. 5. THE THREAT OF SUBSTITUTION (Low) Substitute products are the products that can pose as a trade-off for the product being offered by a company. In the specialty coffee industry, substitute products can be soft drinks, tea, energy drinks, fruit juices and other caffeinated drinks. Here innovation would play a huge role. To counter this Starbucks have given their menus a complete revamp and have differentiated so many of their products which are now part of the main product line. The menu includes various teas, hot and cold coffee, baked goods and various confectionary items. The only true direct substitute for specialty coffee would be the basic coffee, which is of lower quality than specialty and as such does not present any threat. BCG MATRIX RELATIVE MARKET SHARE HIGH INDUSTRY SALES GROWTH RATE HIGH STARS ( Growth Strategy ) Global stores Market Penetration and Development Backward, Forward or Horizontal Integration LOW CASH COWS ( Stability Strategy ) Product Development and Differentiation Diversification U.S Stores ANSOFF MATRIX Present Product New Product Present Market Market Penetration: Hotels, Schools, Airlines, Grocery Stores, Businesses, and Industries Cafeteria Product Development: New Bold Fresh Lunch Programmes and Salads e.g. fiesta chicken salad, fruit and cheese platter New Market Market Development: Opening of stores all over the world. Expansion strategies into Brazil, Russia, Romania and India. Diversification: Music CDs, Clothing, Coffee Mugs and other accessories. STARBUCKS FINANCIAL ANALYSIS This part of the report would highlight the financial position of Starbucks using the annual reports and comprehensive ratio analysis for the financial years 2008, 2009 and 2010 which are enclosed in the appendix. 2008 In fiscal 2008, Starbucks experienced declining store sales in its stores, primarily due to lower customer traffic. The weaker traffic was caused due to number of on-going factors in the global economy such as the higher costs of gas, food, personal debt and rising levels of unemployment along with reduced access to consumer credit. In fiscal year 2008, store sales declined a margin of 8%. Consolidated operating income was $503.9 million in fiscal 2008, and operating margin for the year was 4.9% compared with 11.2% in the prior year. The 260 basis points of the decrease in operating margin were due to the restructuring charges, primarily related to the significant US store closures. EPS for fiscal 2008 was $0.43, compared to EPS of $0.86 per share earned in the previous year year. Restructuring charges and costs associated with the execution of the transformation agenda impacted EPS by approximately $0.28 per share in fiscal 2008. 2009 Financial year 2009 was a tough year for Starbucks. The recessionary economic environment stressed the consumer spending in the US and internationally, which impacted store sales, operating income, company revenues, and the operating margins negatively. Starbucks countered the affects and created a business model less dependent on high revenue growth to drive profitability margins. The strategy was to rationalize the global company operated store portfolio to reduce the cost structure and renewing the focus on customer service excellence. Starbucks had to close down about1000 stores. Steps that targeted reductions in the cost structure in FY 2009 proceeded according to plan, with full year costs of $581 million removed from the cost portfolio. The company created a strong financial foundation, with no short term debt outstanding at the end of FY 2009, with cash and liquid investments totalling more than $640 million. The strong financial position and the continuing strong cash flow generation allowed Starbucks the financial flexibility to implement the restructuring efforts. 2010 In fiscal 2010, revenues increased to a record $10.7 billion. Operating income increased by $857 million from  ¬Ã‚ scal 2009 to $1.4 billion. The full-year operating margin of 13.3 % represented the highest full-year consolidated operating margin in Starbucks history. Fiscal 2010 ended with the highest full-year comparable store sales growth that Starbucks have seen in the recent past, while the earnings per share also grew more than double from  ¬Ã‚ scal 2009. BENCHMARKING WITH COSTA COFFEE AND CAFFÉ NERO Starbucks is a US chain whereas both Costa Coffee and Caffà © Nero were established in the UK. Costa Coffee was setup in London in 1971 by Bruno and Sergio Costa and acquired by Whitbread PLC in 1995. Caffà © Nero was established by Gerry Ford in 1997 in the UK. The comparison would be carried out using the financial information of the three firms which is available in the appendix. The comparison would majorly be based on the UK market. There are 1,175 Costa Coffee shops in Britain as compared to 731 of Starbucks and 440 of Caffà © Nero. A comprehensive business analysis of Starbucks has already been supplied in the above report; this part would focus on the business analysis of Caffà © Nero and Costa Coffee individually followed by a coherent conclusion of the findings. Costa Coffee According to the financial data available operating profit grew by 59.5% to  £36.2  million; 312 new stores were acquired or opened and like for like sales increased by 5.6%. Costa operates in 24 countries and is the number two international coffee shop operator with more than 1,600 stores. Sales performance improved strongly across the year, confirming the brands resilience, even in a recessionary environment. Caffà © Nero The groups 60% equity is held by the Ford family, the rest 30% by a private equity firm Paladin and 10% with the management. Caffà ¨ Nero has recently completed a  £140m refinancing to fund the businesss future growth goals. The business more than 500 outlets in the UK and internationally and has registered 54 consecutive quarters of positive like-for-like stores growth, it is forecast to generate  £32m in earnings before interest, tax, depreciation and amortisation (EBITDA) for the 12 months to May 2011. Revenue for the same period is forecast to reach  £170m, an increase of 12% on the previous year. The new financial structure would provide the Group with a financial platform to support its growth ambitions and expansion plans both in the UK and internationally. Nero has a lot of ups including strong brand positioning, intensive marketing campaigns and a clear differentiation point. However, there are some weaknesses, one of them being lack of experience in going international, thus some problems could arise while penetrating foreign markets. Though both the companies Costa and Nero are well established in the UK market, Starbucks is the industry leader in the world and is a major competition to them in the UK. Financial turnover of the Starbucks Group is so massive that it provides them with all the capital requirements to innovate and differentiate their product from the 2 competitors; it already has established a sizeable market share in the UK, but still needs to take over Costa Coffee which it should be able to do in the near future, looking at the financial figures provided and the international global strategy adopted by the group which seems very promising. ISSUES FACING STARBUCKS A major challenge that Starbucks is dealing with is the current financial crunch in the world economy forcing them to call closures of many stores around the world. Also another challenge that Starbucks is facing is with is competitors. There are many coffee shops all over the world and to be able to stand out and to generate loyal customers is very important. Their main competitors are McDonalds, Dunkin Donuts, and Nestle in the US and brands like Costa Coffee and Caffà ¨ Nero in the UK, the two major markets for Starbucks. It is critical for Starbucks are aware of their competitors and know what they are currently doing. Also Starbuck coffees are priced higher than other market competitors because of Starbucks only purchasing the highest quality coffee beans for their product, thus increasing the price of the drink. As Starbucks have many competitors, this can be a potential advantage to for such competitors. Also Starbucks inadequate marketing strategy on advertising is a hindrance in the business growth opportunities. They prefer to build the brand by promoting the drinks cup-by-cup with customers. The advertisement ends until they drink the coffee, reducing the chances to attract valuable customers. Starbucks also does not emphasize on distributing their products to supermarket because of being concerned with the quality of the coffee; if the coffees were packaged into plastic bags. Also the rigorous expansion strategy followed by Starbucks can take a toll on the firms brand image. As a company grows there would be a tendency to focus heavily on increasing the output and store locations, thus focussing less on the quality and brand image. Starbucks needs to stay with its values and ideals that have made it successful. Also Starbucks policy of not franchising can be a cause of concern for the firm. Franchising would allow the company to open many new stores with less risk, and make considerable profits in doing so. Because of this the firms research and development costs would fall making use of the franchisee knowledge of the local market in terms of geographic, psychographics, demographics, and the local country regulations. CONCLUSION AND RECCOMENDATIONS Starbucks has to effectively pursue a Focus-Based Strategy in conjunction with differentiation and cost leadership based strategy. Being a lower cost store will increase the difference between Starbucks and provide it with a competitive edge. At present, Starbucks competitors are attempting to specialize in the coffee business, therefore Starbucks must pursue focus strategy to increase its strength. Starbucks must reduce their product price by producing a new product of coffee using cheaper beans or can come out with special discounts and promotions to reduce cost, thus increasing sales enabling Starbucks to enter new low cost markets and increase profitability. Also needs to focus on building alliances in new markets/countries to reduce management focus and benefit from the local and experience curves. Should focus on advertising the brand through internet services for users to access, do road shows, hand out brochures etc. so that consumers become more aware of the brands strong international presence and brand name. Market penetration and market development will help increase the sales. Access unexplored distribution channels like making available packaged Starbucks coffee for consumers by displaying it nationwide in various convenience and shopping stores and not only Starbucks stores. Starbucks must adopt twin policies of Product Development and Product-Market Diversification to counter the stiff competition in international markets. There needs to be concentration of efforts in the product development so as to focus majorly on making the existing products better. Product and market diversification can be modelled through research and development coupled with creativity and innovation. Product differentiation would be an excellent defence against the threat of the bargaining power of buyers. Developing new products lines may offset such potential risks. A strategy should be formulated to tackle the competition by entering into long-term contracts and agreements with the food service companies which could be the potential competitors. This way their coffee would be sold at these competitors outlets providing access to more markets and increase sales while decreasing the competition. Starbucks must be a first mover into markets with their new products and ideas. Being a first mover into developing international markets would be the appropriate way for Starbucks to build their customer loyalty and upholding its image as the innovative company that it is. Starbucks should also locate the store operations in possible high traffic and visibility areas. The company should take adequate care in picking such locations. It is of prime importance that Starbucks international stores reflect their trademark uniqueness in their location and layout. Having locations in a variety of areas will ensure large market exposure. 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Steve Wozniak Essay -- essays research papers

Steve Wozniak's childhood had a big effect on his revolutionary developments in the computer world. Wozniak grew up in Sunnyvale California. His family lived in a development built for Lockheed engineers like his father. (Rose, 26) As a teenager he w During his high school years, Wozniak was a prankster and was once suspended for placing a metronome disguised as a bomb in a friends locker. (Brodhagen, 1) The more serious side of Wozniak loved electronics and spent one day a week working at Sylvania Electronics, where Wozniak's love for computers grew. Wozniak was working with electronics from an early age. In 1962 Wozniak built a calculator using a few electronic components and entered it in a local science fair. (Brodhagen, 1) It won him a prize. In 1971 Wozniak and his friend Bill Fernandez built a computer in FernandezÕs garage. (Rose,25-26) They called it t Wozniak decided to go the University of California at Berkeley after he returned from C! olorado State. While he was there, his mother sent him an article about a mysterious person who called himself ÒCaptain Crunch.Ó (Rose, 27) Crunch would build electronic boxes, known as blue boxes, that mimicked the tones governing telephone company switching equipment. This allowed him to make free long distance phone calls. Apparently Crunch was the leader of an underground group who called themselves the Òphone phreaks.Ó They would use technology to get what they wanted, but they wope by staying one step ahead of the police. Wozniak was extremely interested and called his friend from high school, Steven Jobs. (Rose, 27) They decided to go into business selling them. Wozniak managed to make one which only used forty dollars worth of parts, instead of the 1,500 dollars it cost Captain Crunch. Wozniak and Jobs then went to college campuses and sold them to dorms for 150 dollars and up. Wozniak became obsessed with ÒphreakingÓ and almost forgot about school. This is! the first example of WozniakÕs In 1975 personal computers became a reality. The Altair 8800 was released. (Rose, 31) It was a computer kit. It came with all the pieces that were needed to build it, and it was then assembled by the consumer who bought it. It was really designed for computer hobbyists, who loved the fact that they were able to build it. It had its down side though. Once it was assembled, there wasnÕt much that it could do. The... ...nd something that the consumer would buy. Wozniak changed the computer industry because once he made his computer and Steve WozniakÕs prankster nature changed the world for ever. Since he tended not to listen to what people say, he didnÕt get discouraged when people told him he was wrong or that he would fail. He just kept on working. The result of all his work was that the personal computer became a reality. He is one of the greatest men alive. His work effects tens-of-millions of people every In researching this paper I looked in a recent MacMall (a mail order catalog that specializes in selling Apple products) and there were twelve different computers made by Apple. Ranging in price from 499.99 dollars to 4,199 dollars and from ! one that will fit in your pocket to one that will cover your whole desk. Apple also had a wide range of printers, scanners, drives and monitors. In my phone interview with Jim Harper he summed it up this way: ÒSince 1984 Apple has sold twenty-six million Macintoshes. The Macintosh in your home is more powerful and faster than the computer that put the man on the moon. It all started back in 1976 with Steve WozniakÕs Apple I.Ó Performa User $Ú &

Brave New World: Hitler and the Iron Curtain :: Brave New World

Brave New World: Hitler and the Iron Curtain In his foreword to the novel Brave New World, Aldous Huxley envisioned what the world would be like if we were all "under the iron curtain" when he wrote: "To make them love it is the task assigned, in present- day totalitarian states, to ministries of propaganda†¦." (Huxley page #) Thus, through hypnopaedic teaching (brainwashing), mandatory attendance to community gatherings, and allusions to prominent political dictators, Huxley bitterly satirized totalitarian propaganda and political technique to point out the problems of a dystopian society. The way the fascist and totalitarian regimes used mass propaganda techniques to brainwash their people was nearly identical to the way Huxley described the hypnopaedic teachings in his novel. He also thought, however, that the present-day totalitarian states' methods were still "crude and unscientific" (page #). For example, in Brave New World the different classes were brainwashed since birth to believe that they all contributed equa lly to society. Therefore, the people wouldn't go against the World Controllers because they had never been trained or allowed to think differently. In addition, they didn't have any knowledge of a society that they could compare theirs to. This was evident in the saying "History is bunk" (page #). Similarly, the totalitarian dictators attempted to control but failed because they weren't able to persuade the entire world to think like them. In addition, Communism attempted to rewrite history, but the society in Brave New World took the next step and forgot about history altogether. The only people who had access to any knowledge of the past were the ones who had the power: the World Controllers. Thus, they were able to create a stable society. Since the hypnopaedic ideas in the society were continuously repeated throughout one's lifetime, mandatory attendance to community gatherings, such as the Solidarity Service, were strictly enforced. The main purpose of the Solidarity Service was to promote social stability. The people were driven to this idea by singing songs like the First Solidarity Hymn, which began, "Ford, we are twelve oh, make us one" (page #). During this time, people were also consuming soma rations, which drugged them and caused them to get swept up in the service. Consequently, at the end an orgy took place, which brought them together as one being. In comparison, the political rallies Hitler and other fascists held served a similar purpose.

Savage Inequalities by Jonathan Kozol :: Education Poverty Public Schools

Savage Inequalities, written by Jonathan Kozol, shows his two-year investigation into the neighborhoods and schools of the privileged and disadvantaged. Kozol shows disparities in educational expenditures between suburban and urban schools. He also shows how this matter affects children that have few or no books at all and are located in bad neighborhoods. You can draw conclusions about the urban schools in comparison to the suburban ones and it would be completely correct. The differences between a quality education and different races are analyzed. Kozol even goes as far as suggesting that suburban schools have better use for their money because the children's futures are more secure in a suburban setting. He thinks that each child should receive as much as they need in order to be equal with everyone else. If children in Detroit have greater needs than a student in Ann Arbor, then the students in Detroit should receive a greater amount of money. My perception was changed completely after reading this book, I never knew that so many schools were situated in the ghettos and were so badly overcrowded or only had two toilets working for about 1000 students, and no toilet paper. What really upsets me is the fact that within the exact same city limits, there are schools situated in the suburbs which average 20 per classroom and have enough supplies and computers for every child to receive one as their own. Of course the majority of these suburban schools are dominantly white and the urban schools hold the minorities. The dropout rates that are listed in the book are ridiculous. Most of the children drop out in secondary school and never receive a proper education because of the lack of supplies or lack of teachers' interests. The majority of the kids are black or Hispanic in the poor schools and the suburban schools hold the upper-class white children and the occasional Asian or Japanese children who are in the gifted classe s. The small population of blacks and Hispanics that go to the schools are placed into the "special" classrooms and their "mental retardations" can be blamed for their placements. The majority of these students are not mental and they belonged in a regular classroom among whites and Asians. Kozol argues that the system is separate and unequal and he builds upon his hypothesis until it becomes credible.

Nelson Mandela’s Speech “I Am Prepared to Die” Essay

In 1962-1964, Nelson Mandela was charged for opposing the white government of South Africa, high treason, sabotage, and the conspiracy to overthrow the government. In his defense, Mandela gave a speech titled â€Å"I am Prepared to Die† at his trial. This speech is powerful and full of literary devices. In parts of this potent speech he utilizes facts, statistics, and allusions as a tool to his defense. In the beginnings of his speech he uses an anecdote, which is a short interesting story about a real incident or person. Here Mandela states that as young boy in Transkei he listened to the elders of his tribe telling stories of how it used to be, and of wars their ancestors fought against the fatherland, and names such as Dingane, Bambata, Hinsta, and Makana were praised all over the African nation. He uses this to elucidate that he hoped to help his people and make a difference in their freedom. As of the factual parts he states within them, that he admits he was one of the people who helped to form Umkhonto we Sizwe until he was arrested in August 1962, holds a Bachelor’s Degree in Arts and practiced as an attorney in Johannesburg, a convicted prisoner serving five years, and saying that more than 85,000 people defied the apartheid laws and went to jail. With more facts throughout the speech, it gave Mandela more of a reasoning to not be convicted. As of the statistical portions of this speech he stated that more than 85,000 people were arrested for defying the apartheid laws, adaging that 70 percent of South Africa were not entitled to vote, also stating that sixty-nine unarmed Africans died at Sharpeville. These statistics gave Mandela more edge to his defense and supported him. Though Mandela’s speech was intense it wasn’t enough to find him innocent. He was sentenced to life, which he was released at 71 years of age, on February 11, 1990. Yet I still find that this speech was powerful. The literary devices gave him edge and his evidence was correct.