Retail Industry

Retail Industry Thomas, Ryan, The Right Mix: Brands versus Private Labels, Apparel, Feb04, p. 30-33 Overview of hold plane section stores that may want to develop or develop private labels to replace lagging national brands should be apprised of the downfalls as well as the benefits. Private labels increase margins from 6-10% senior high than national brands. They also allow for fashion garments to be reproduced the hobby season if they are still in demand. However, department stores lay down opposition from national brands if such private labels create as well as much competition.

If private lab els are to be expanded, they should be of higher(prenominal) quality than the norm. They should also be offered in a coarse range of categories, to decrease advertising costs. Article summary Department stores have traditionally used private labels on the change floor as a way to tolerate a low-cost alternative to consumers. However, they may be expanding and maturation more(prenominal) priv...If you want to get a full essay, order it on our website: BestEssayCheap.com

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